Many courses, websites and blogs give advice on email marketing but some assume you already have a mailing list. If you want to grow your business then you can choose an msp marketing company.

The problem is, there are many people out there (possibly you) who haven't gotten around to starting a list yet. Are you one of those who is still trying to decide HOW to get started and what program to use? If that's you, keep reading as I teach you learn the fundamentals of starting an email list.

One of the most important decisions you will make in building your email list is the ESP or Email Service Provider. Your email service provider is the company you choose to host your email list. Having a company host your mailing list provides you with many advantages.

The thing that stalls most people in their tracks is they don't really know what they should be looking for in an ESP.

Here is a list of recommended features:

– High deliverability of emails – There's no point in building a list if your emails won't get delivered. Make sure the program you choose has a very high deliverability rate.

– Both broadcast and autoresponder options – Broadcast is when you set up a message to be sent out immediately or at a certain day/time. A broadcast is going to go out to your full email list. Autoresponders are emails that are set up to be delivered automatically at certain intervals after someone signs up to your list. As someone who uses email marketing, you want both options as they'll be useful to you in many ways while you work to reach your market.

– Top notch customer service – When you need help it should be there, period.

– Personalization of emails – Adding personalization to your emails is a great way to increase interest and conversions. You can personalize emails with first name but you can also use functions like where they live, what hobbies they have or other categories to call out your prospects.