Digital Media Management
A digital media manager, also referred to as Digital Media Marketing Manager, is a media marketing professional that launches and develops advertising campaigns on digital channels. Digital media managers may work for individual companies, and in most cases, they represent only a single site or firm. They have the responsibility of creating and launching marketing efforts across multiple platforms, including social media, online video, and television. Digital media marketers are in the unique position to create and orchestrate advertising campaigns that tap into the interests and buying habits of a broad cross of customers. Digital media managers also work to ensure that the company’s message is communicated in a way that will produce results.
The average salary for a Digital media marketing manager with a Bachelor’s degree is approximately $40,000 per year. Most Digital media managers begin their careers as marketing assistants with small companies. Graduates may find work in corporate roles with media companies, marketing departments, or other related fields. Those with a Bachelor’s degree often find that a position in a smaller capacity is more fulfilling, resulting in higher salaries.
When pursuing this career path, Digital media professionals should have strong leadership and management skills. Those with degrees in marketing will be able to develop managerial and leadership skills while working closely with Digital media pros. Those with bachelor’s degrees may enter positions as Digital media coordinators, Digital media managers, or advertising sales managers. Graduates may work in public relations departments, advertising departments, or promotions departments. Many Digital media professionals start out in one of these departments before moving into a higher-level Digital media manager role.
A Digital media manager must possess strong organizational and decision making skills. Digital media managers often use internal teams and consultants to help them plan and execute campaigns. The majority of Digital media managers have bachelor’s degrees in marketing or related fields such as communications, advertising, or human resources. In order to successfully work as a Digital media manager, the professional must be skilled in strategic planning, multi- disciplines of marketing, creative, technical, and operational management. Digital media managers should also be highly detail oriented. Most Digital media managers begin their careers as marketing assistants with small companies.
While some Digital media managers begin their careers as marketing assistants for larger companies, many Digital media managers began their careers as marketing associates for smaller companies. They often help out within the company’s marketing department. Some Digital media assistants began their careers as receptionists, while others started out as accountants or web site designers. These professionals can easily find work as an account manager, marketing specialist, or Digital media coordinator.
Digital media managers will also need to have strong organizational skills. Digital marketers need to manage all of the Digital media marketing projects, as well as Digital media websites and social media accounts. The Digital media manager must be able to coordinate and plan all of the Digital media manager’s departments, as well as meet all of their clients’ deadlines. Digital media managers are also responsible for setting up and managing the clients’ Digital media websites and social media accounts. Digital media managers usually handle accounts such as social media accounts, blog sites, and customer support.
Marketing is an integral part of Digital media marketing. It is one of the most important components of Digital media management. Digital media marketing managers are responsible for managing marketing campaigns, search engine optimization, pay per click advertising, website and content development, blog marketing, social media marketing, viral marketing, e-mail marketing, and PPC marketing. A Bachelors degree in marketing can help Digital media managers fulfill all of their employment goals.
Digital media management involves a lot more than just hiring and supervising the websites and social media profiles of your client’s businesses. Digital media managers also are responsible for the firm’s online presence. Digital media managers are responsible for ensuring that the company’s website and online marketing strategies are up-to-date and successful. They are also responsible for making sure that the company’s social media strategies are compelling and successful.